Chintamoney as a brand has evolved into SUPER pay. The previous brand didn't correlate very well with the direction the company was aiming to take in the near future and hence the team felt the need to go ahead with the rebranding. There was also a lot of ambiguity with respect to the word 'ChintaMoney', whether it was a loan company or a savings company and the core part of UPI payments was not coming out well, making it open to misinterpretation.
The new brand is now more powerful, aspirational, connects with the youth of India better and gives us the ability to position ourselves as being the very best at what we do. Being SUPER! We hope that this change will be loved and accepted by all our stakeholders as we embark on this journey of making everyone SUPER!